THE UNIQUE TOP LINE FANTASY GAME HAS MADE OUR APP MORE THAN JUST A SHORTCUT TO OUR WEBSITE – IT’S A MUST HAVE FOR OUR FANS.
— Paul Branecky, VP of Communications, Charlotte CHeckers

The Charlotte Checkers were looking for a new mobile app provider that could go beyond the links & stats to really connect fans to the live game. We built the Top Line fantasy hockey experience & a loyalty program directly into their app to push engagement on game day.

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We implemented our fantasy & loyalty activations into their app with the following goals:

  • Create a mobile experience that pulls fans in and connects them with the live game
  • Build customer insights and add new contacts to the team's CRM system
  • Close sponsorship with the platform
 
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Results:

  • 1,600+ monthly active users on the fantasy activation

  • The Checkers were able to up sell a major sponsor through the activation & engagement


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