OUR SQWAD ACTIVATIONS ENGAGE OUR FANS WHILE GIVING US TANGIBLE ROI THROUGH TICKETING.
— Kenny Dow, Sr Marketing Manager, Seattle Storm

The Storm are one of the most storied franchises in the WNBA and have some of the most loyal fans. Our goal with the Storm was to leverage this fan base to bring them closer to the game while capturing new fans who come through the door.


We implemented our fantasy & loyalty activations into their app with the following goals:

-Create a mobile experience that pulls fans in and connects them with the live game

-Build customer insights and add new contacts to the team's CRM system

-Turn this experience into a vessel to directly sell tickets

 
 
 

Results:

  • 1,600+ monthly active users on the fantasy activation

  • 16 Minutes of average screen time per game

  • 92% of fans played fantasy into the 4th quarter

  • 3,000+ fans added to the team's CRM system

  • 60% of fans added to the team's CRM system were new contacts

  • $15,000 in direct ticket sales through the activation


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